It Takes Experience, Skill & A Proven Approach
Whether you need marketing writing that sells, informs or does both, to be effective it must be based on a thorough understanding of copywriting techniques, your products or services, your market and more.
To ensure that the text for your marketing piece is right on target, I follow a proven four-step writing process:
- Ask Questions – One of the areas in which I excel is what I call "pulling information out of people's heads." Which is a very useful skill for me to have, because good copywriting requires good information! I'm also a speed typist, so I am able to take detailed notes while we speak.
If you hire me to write the text for your website, brochure or other sales piece, our first project will start with an extensive telephone interview. What benefits does your organization provide? What drives your target audience? What objections do prospects typically raise during the sales process? And more.
Blogs and articles are also written based on telephone interviews with you or other subject matter experts at your firm. For these, all you need to do is chat with me about the article topic. You don't have to organize your thoughts or do any writing yourself!
- Write – After our interview I put pen to paper (actually, fingers to keyboard) to produce the first working draft of your project.
- Revise – Because minor revisions are a normal part of the writing process, all prices include two rounds of revisions.
- Finish –The project is finalized, giving you professionally-written text that meets your needs and goals.