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Newsletter Archive

(Click on the category below)


 

Marketing Planning

8 Expert Tips for Developing a Marketing Plan
20/20 Foresight
Are You Asking the Right Questions?
Are You Using Your SWOT?
Can't Keep Up? Simplify Your Marketing Efforts
Clued In or Clueless?
Creating a Marketing Crisis Management Plan
Do You Have A Marketing Plan?
Do You Track Your Marketing Results?
Improve Your Marketing Decision Making
Inviting Maslow to Your Strategy Session
Money Down the Drain
Put It On the Calendar  
Stretch Your Marketing Budget
The Importance of Timing
Watch Out for Blind Spots

Marketing Positioning

Benefits, Benefits, Benefits
Find Your Niche
How to Create a Tagline for Your Business
Know Your Competition
Should You Discount Your Prices?
Turning a Potential Liability into an Asset
What Are You Really Selling?
What Sets You Apart from Your Competition?
Who's Your Target?

 

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Marketing Tactics

Blogging: 10 Ways to Promote Your Blog Posts
Blogging: 11 Ideas for Interesting Blog Posts
Blogging: 10 More Ideas for What to Blog About
Blogging: 11 More Ideas for What to Write
Blogging: Choosing Images for Your Blogs
Blogging: Have You Considered Guest Blogging?
Business Cards: Add Value to Your Business Cards
Business Networking: Network Your Way to Success
Case Studies: Showcase Your Successes with Case Studies
Content Marketing: A Great Way to Brainstorm Article Topic Ideas
Content Marketing: Are Your Sales People Making the Most of Your Content?
Content Marketing: Nurturing Prospects with Quality Content
Content Marketing: Repurpose/Recycle/Reuse Your Content
Content Marketing: What You Need to Know about Content Marketing
Cross-Promotions: When 1 + 1 = 5
Direct Mail: Promote Your Business with Postcards
Direct Mail: The Case for Direct Mail
Email: Secrets of Successful Email Campaigns
Email: The Power of an Opt-In Email List
General: 4 Tactics are Better than 1
General: 21 Old-School Ways to Market Your Business
General: Celebrate!
General: Establish Yourself as an Expert
General: How to Market Intangible Products and Services
General: Making the Most of Industry Research
General: Stay Top-of-Mind with Customers and Prospects
Gimmicks: The Pitfalls of Engaging Marketing Gimmicks
Newsletters: 5 Keys to Email Newsletter Success
Newsletters: Creating a Business Newsletter
Offers: 10 Offers that Don't Involve Discounts
Offers: Creating Irresistible Marketing Offers
Offers: The Word That No One Can Resist
Podcasting: Guest Podcasting - The Easy Way to Podcast
Print: Is Print Dead?
Print: The Power of Print
Print: Which is Better, Print or Digital?
Social Media: 6 Reasons Why Marketing Infographics Work
Social Media: How to Make Any Business Visual for Pinterest
Speaking: How to Give a Successful Speech
Testimonials: Harness the Power of Testimonials
Testimonials: How to Get Great Testimonials
Trade Shows: Maximize Your Trade Show Investment
Videos: An Easy Way to Make YouTube Videos
Word of Mouth: Ask for Referrals
Word of Mouth: Get People Talking



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Refining Your Marketing Message

Are Your Value-Added Benefits a Well-Kept Secret?
Boring is in the Eye of the Beholder
Cognitive Biases & Your Sales Pitch
Framing Your Message
Get People to Pay More for Your Products
Got Focus?
How to Market Your Free Consultation
Inside the Minds of Your Prospects
It's Not About You
Keep it Believable
Marketing Advice from Aristotle
Market Results, Not Processes
Sell to People -- Not Businesses
"The Secret" to Successful Marketing
Understand Your Customers' Buying Process
What If You're Ranked #17?

 

Improving Your Marketing Materials

5 Things Your Website Developer Ought to Tell You
5 Ways to Turn Your Website Visitors into Customers
6 Problems with the Website Text You Wrote Yourself
6 Ways to Create Urgency
Are Your Marketing Materials Effective?
Can Your Customers Recognize You?
Convincing Prospects to Set Aside their Fears
Does Your Marketing Message Make Sense?
Formatting for Maximum Readability
Headlines that Make Me Cringe
Increase Sales by Increasing Anticipation
Is Your Website Out of Focus?
Make Prospects Feel Like They're In Control
Make Your Own Halo
Make an Emotional Connection
Presentation is Everything
Prove It!
Top 15 Website Turnoffs
What Smart Businesses Do to Build Credibility and Trust
What Your Web Stats Can Tell You
Why Should I Trust You?
Why Your Lead Gen Landing Page Isn't Working
 
 


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Improving Your Writing

5 Common Copywriting Errors
5 More Common Copywriting Errors
10 Easy Ways to Improve Your Writing
A Tale of 3 Voices
Common Grammatical Errors to Avoid
Common Punctuation Errors
Common Punctuation Errors II
Facts vs. Emotions
How to Write Compelling Headlines
Proofreading 101
Writing Errors that Make You Look Bad

 

Focusing on the Follow-Through

5 Easy Ways to Prevent Sales
Consistency is Key
Don't Forget to Ask for the Sale
Don't Forget to Show Up
Make it Easy for Prospects to Say "Yes"
The Devil is in the Details
Turning Connections into Relationships

 

Getting Publicity

7 Common Errors That Will Doom Your Media Release
12 Reasons to Send a Press Release
How to Successfully Promote an Event


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Improving Your Customer Service

25 Ways to Build Customer Loyalty
Customer Service is a Competitive Advantage
Email Etiquette Rules You Should Never Break
How to "Market" Difficult News
"Liking" Your Customers
Put Out the Welcome Mat
Selling the Buying Experience
What Cancer Taught Me about Customer Service

 

Miscellaneous Topics

5 Things to Avoid Saying in a Sales Call
5 Ways to Attract More Clients
7 Great Reasons to Say "Thank You"
7 Secrets to Successful PowerPoint Presentations
Are You Blocking Your Marketing Success?
Creating an Elevator Pitch for Your Business
Creating Positive Expectations
Don't Let Fear Hold You Back
Giving Back
Help Your Clients, Help Yourself
How to Generate New Ideas
Knock Their Socks Off!
Outrageously Bad Marketing Advice
Using Stories in Elevator Pitches
Why Google Alerts is a Killer Resource
You Are Not Alone (common marketing mistakes)

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