What's in your
marketing mix? What strategies and tactics
are you using to get the word out to your
prospective customers? If you're relying
on just one or two things, chances are
you're missing out on a substantial amount
of business.
Need help figuring out ways to reach your
potential clients? Give me a call. I can
help you brainstorm some ideas, and then
write whatever marketing materials you
need to get these ideas off the ground.
Linda Coss
949-699-2749
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4
Tactics are Better than 1 |
Grandma
and your stock broker were both right: you
shouldn't put all your eggs in one basket.
This advice also holds true for your marketing
program. Successful companies employ a variety
of marketing tactics in order to reach their
target markets in a variety of ways.
Reach Out Many Times
Depending on your business, you may need
to reach people many times before they become
comfortable with the thought of doing business
with your company. In fact, a prospective
client may need to notice you, hear about
you, see you, listen to you, etc., up to
15 times before they'll buy.
Use Multiple Tactics
A mix of strategies will enable you to both
reach more people in general and reach some
of these people multiple times. Plus, it
often happens that a potential client sees
the value of what you offer but doesn't
have an immediate need at the time. Your
marketing mix needs to include tactics that
will keep you top of mind for when the need
does arise.
While some of your marketing tactics will
be ongoing (such as a blog or signage on
your car), others will be used just to promote
specific events, such as a product launch,
webinar, or sale.
Look for Synergy
Be on the look out for ways to make your
marketing tactics work together. For example,
if you have a newsletter you can use it
to promote an upcoming event in which you
are participating. Your display at the event
can then include a sign-up list for your
newsletter.
Be Consistent
Be sure that your branding and messaging
- including your "look and feel"
- is consistent across all of your marketing
efforts. You want people to be able to recognize
that it's you and to become familiar with
the products, services, and benefits that
you offer.
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Spotlight: Q-railing |
Q-railing manufactures
and markets railing systems, such as stairway
banisters and balcony railings. Although
relatively new to the U.S. market, they've
been Europe's #1 railing systems supplier
for many years.
I've been helping Q-railing use a variety
of marketing tactics to reach their target
audiences of building contractors, metal
fabricators, glaziers, and architects, including
print
ads, newsletters,
trade show booths, catalogs, product
brochures, and more.
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2010 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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