Once you succeed
in getting a potential customer to open
your brochure or visit your website, then
what? Your website or brochure needs to
be well-written! After all, it is the
words that need to do the heavy lifting
of selling your products and services,
and motivating the reader to take action.
If they don't, you're missing out on a
lot of potential sales.
Need help creating
marketing materials that will sell your
products and services? Give me a call.
As a professional marketing writer I can
help you with all of your writing needs.
Linda Coss
949-699-2749
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5 Common Copywriting Errors to Avoid
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Marketing
writing - i.e. "writing to sell"
- is very different than writing memos,
essays, and grocery lists. If you need to
write the text (also known as the "copy")
for your company's website, brochure, or
other marketing piece, your best bet is
to hire a professional copywriter. If you
absolutely must do it yourself, here are
5 common "do-it-yourself" blunders
to avoid:
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Features
vs. Benefits. Okay, I know I've mentioned
this one many times before, but it always
bears repeating. If you want to write
to sell you must focus on the benefits
that your product or service offers. All
anyone cares about is "what's in
it for me?"
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Dubious
Claims. It only takes one unsubstantiated,
hard-to-believe claim to wreck your credibility.
No matter how tempted you are to claim
that your new book is going to out-sell
the Bible, don't do it!
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Inaccurate
Facts. Check, check, and double-check
all of the information you provide about
your company and products. There's nothing
more damaging than misspelling the name
of your company's president or misrepresenting
an important feature of your most popular
product.
-
Conflicting
Messages. If your first paragraph
focuses on your "no payments for
seven months" offer, your next paragraph
shouldn't present your "30-day money-back
guarantee." After all, anyone who
takes you up on your offer will not be
giving you any money for the first seven
months - so at the 30-day point there
will be no money to refund.
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Incorrect
Focus. One of the web developers I
know likes to remind clients not to "we,
we" all over their copy. Take a look
at how many of your sentences talk about
"we" or "us" vs. "you"
or "your." You should focus
your copy on the reader and his or her
needs, not on company-indulgent posturing.
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2010 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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