How can you make 1
+ 1 = 5? Link up with another company that also
markets to your potential customers and create
win/win cross-promotional offers. The resulting
synergy can create greater opportunities for
both of you.
Need some help brainstorming
possible cross-promotion partners and ideas?
Give me a call. As your marketing writer my
job is to help you succeed.
Linda Coss
949-699-2749
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Cross-Promotions:
When 1 + 1 = 5 |
Looking
for ways to stand out from your competition
and stretch your marketing dollars? Consider
joining forces with another, non-competing business
that also sells to your target audience. By
cross-promoting each other’s products
and services you can obtain access to customers
and markets you might not otherwise reach, gain
marketing resources you might lack, save money,
and offer greater value to your own customers.
What
to Look for in a Cross-Promotion Partner
First and foremost you need to work with a company
that’s reputable and trustworthy, because
joining forces means linking reputations as
well. Be sure that you and your potential partner
really are after the same target market. Determine
if you bring different resources to the table.
Consider if this is someone you feel comfortable
working with, and try to gauge if you are both
equally committed to the success of the partnership.
Ideas
for Cross-Promotions
The possibilities for cross-promotions are limited
only by your imagination. Consider the following
ideas:
-
Give
a Free Gift with Purchase: Your customers
receive your partner’s product or service,
and vice versa.
-
Host
an Event: You and your partner(s)
work together to create and market a seminar,
workshop, demonstration, celebrity appearance,
or other event.
-
Distribute
a Combined Mailing: Pool mailing
lists and send out a joint promotional postcard,
email offer, newsletter, or other marketing
piece.
-
Bundle
Your Services: Offer a reduced price,
special service, or other convenience if a
customer buys from both you and your partner.
-
Share
Space: Consider sharing a booth at
a trade show or community event.
Sealing
the Deal
As with any partnership, be sure that you are
both clear about expectations. A simple written
agreement that specifies what each of you will
contribute, including time, money, products
or services, etc., will go a long way towards
avoiding misunderstandings and making the partnership
a success.
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Customer
Spotlight:
Dezign Matters Creative Group |
Dezign
Matters Creative Group is a boutique advertising
agency specializing in advertising, marketing,
PR, branding, packaging, promotions, and unique
design that gets businesses moving in their
markets. Dezign Matters is currently participating
in a terrific cross-promotion effort, working
with a group of other professionals to put on
a monthly “RX4
Small Business Success Forum.”
Like many agencies,
Dezign Matters sometimes brings in freelancers
to help with their projects. I recently had
the pleasure of working with them as the writer
for an insurance company’s website.
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| ©
2009 Linda Marienhoff Coss |
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About Linda |
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Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.
Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer.
For more information
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