Special events
can be excellent marketing vehicles. One
of the most nerve-wracking parts of event
planning, however, can be trying to fill
the room. What if you build it and they
don't come?
Fortunately there are many things you
can do to help ensure that your event
is a success. Need some help creating
the promotional materials to get people
to register? Give me a call. I'm here
for you!
Linda Coss
949-699-2749
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How to Successfully Promote an Event
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Planning
an upcoming event, such as a seminar, workshop
or conference? Here are some proven tips
to help you successfully fill the room.
Start with the Basics
What exactly is the event all about? Who
is your target audience? What will these
people gain by attending? What can you do
to increase their perceived value of the
event? Even if your event is free, you'll
be playing to an empty room unless your
marketing efforts clearly sell potential
attendees on the value of showing up.
Make Registration Easy
Be sure that potential attendees can easily
find all of the information they need about
the event (date, time, location, description,
benefits, price, etc.) and quickly register
to attend.
Use a Variety of Marketing
Tactics
Don't put all your eggs in one basket!
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Take Advantage of
Social Media - Spread the word through
FaceBook, Twitter, LinkedIn and other
social networking sites.
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Distribute Event
Fliers - Bring them to networking
meetings, email them to your contacts,
ask local retailers to display them, etc.
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Contact the Media
- Send media releases to appropriate newspapers,
magazines and trade journals.
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Contact Local Bloggers
- Ask local bloggers who care about the
subject matter to cover and help promote
the event.
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Use Direct Mail -
If your budget permits, consider purchasing
a targeted mailing list and creating a
multi-part direct mail campaign (such
as a save the date postcard, an event
brochure
Follow
Up
Take a cue from your doctor's office and call
attendees the day before the event to remind
them to attend.
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2010 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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