When
is a liability not a liability? When you can
turn it into an asset through clever positioning!
Sometimes whether something is a positive or
a negative is really just a matter of perspective.
To illustrate this concept, let’s look
at some examples…
Lack
of Experience
Perhaps you just started a business. Some might
consider your inexperience to be a liability.
Maybe business is still a little slow. How can
you put a positive spin on things? You’re
not “inexperienced,” you’re…
• Affordable
•
Flexible
•
Offering a fresh perspective
•
Ready to tackle the client’s project immediately
High
Prices
Not everyone wants to be the low-price leader.
But you also wouldn’t want to tout that
you’ve got “the highest prices in
town”! You’re not “expensive,”
you’re…
•
A highly-skilled expert
•
In demand nationwide
•
Providing customized and unique solutions
•
Catering to those with discriminating tastes
“Me
Too” Service
What if you’re in an industry where all
of the players offer essentially the same thing
– or it at least appears this way to the
average consumer? How can you position yourself
to stand out from the crowd? You’re not
“just the same as your competitors,”
you’re…
•
A specialist in a particular niche of the market
•
The organization with the most longevity
•
The go-to provider in a given geographic area
•
The one that provides the best value
Many businesses
try to hide their potential negatives completely,
hoping that no one will notice them. This approach
tends to back-fire. It’s often far better
to confront these potential negatives head-on,
by spinning them around and turning them into
positives.
