Like you, I'm always
looking for ways to attract more clients.
Often, attracting new clients involves
traditional "marketing" activities,
such as advertising or networking. But
other times you attract clients by the
way you run your business - the service
you provide, the promises you keep, the
professionalism you exhibit.
One of the ways
to attract more clients is by using a
compelling marketing message. If you need
help crafting yours, give me a call. As
your marketing writer I'm here for you.
Linda Coss
949-699-2749
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5
Ways to Attract More Customers
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One of the
biggest challenges that businesses face
is attracting clients. Once you've identified
your target
audience you'll need to work hard to
get them in your business' door.
Here are
five things you can do to attract more clients:
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Be
Unique - Stand out from the crowd.
Solve a problem no one else does, or solve
it in a way that no one else can. Determine
your unique
selling proposition - the reason why
people should do business with you - and
then use it to your advantage!
-
Develop
a Compelling Marketing Message - When
prospects visit your website or view your
marketing literature the first few words
they see will determine whether they keep
reading or move on to something else.
The right message will unlock the doors
to new business. With an "off-target"
message your marketing materials will
be working against you instead of for
you - a situation no business can afford.
-
Get
the Word Out - Tell the world about
your business and what you have to offer.
Create a marketing plan that includes
a mix of various marketing activities
(click
here for some ideas) and then work
it consistently throughout the year. Attracting
clients takes time and effort, so cast
as wide a net as possible.
-
Exceed
Expectations - Two of the best sources
of business are referrals and repeat orders
from previous clients. Earn both by exceeding
expectations in every aspect of your business.
People talk. Give them reasons to say
good things about you.
-
Stay
One Step Ahead - The world is constantly
changing, and you need to change with
it. Keep up with trends in your industry.
Look for new ways you can help your clients.
Stay ahead of your competitors. Become
the "go to" person or company
in your field, and keep clients coming
your way.
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| Customer
Spotlight: Cumming & Associates |
Cumming
& Associates is a boutique business
law firm that handles both litigation and
corporate transactional matters for small
to medium-sized businesses, individuals
and insurance companies. Cumming & Associates
sets themselves apart from other firms by
their ability and desire to serve the client,
exceed expectations, and develop lasting
relationships - a successful formula for
attracting and retaining clients.
To see the
website which I wrote for Cumming &
Associates, click
here.
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| ©
2009 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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