This month's newsletter
is focused on niche marketing. Among the many
benefits of niche marketing is the ability to
improve your placement on search engines through
narrowly targeted search engine optimization.
To illustrate this, try doing a Google search
for "marketing." This is an extremely
broad search term that produces 651 million
results. Now try "marketing writer."
This brings you down to 1.1 million results
(with my site showing up on page 2).
Now try searching for
"marketing writer Orange County."
This will narrow things down to about 120,000
results - with my site coming up towards the
top of page 1! This is the difference that
niche marketing can make for your online presence.
Linda Coss
949-699-2749
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Find
Your Niche |
While
some companies try to be "all things to
all people," most find it much more profitable
to focus on well-defined niche markets. A niche
market is a targetable portion of a particular
market sector. Your goal in focusing on niche
markets is to address the specific needs of
a specific group of potential customers that
are not being addressed by your competitors.
There
are many different ways that you can "slice
and dice" your overall market into narrow
niche groups. The trick is to look for segments
of the market which have clearly defined needs
or preferences that differentiate them from
the market as a whole. Depending on your product
or service you can focus on:
-
A
Particular Aspect of Your Field.
This is what I do. Although there are many
marketing generalists out there that claim
to do everything imaginable that has anything
to do with marketing, I focus exclusively
on marketing writing and editing.
-
A
Particular Demographic. Try looking
at geography, age, ethnicity, or other demographic
factor. For example, a photographer can advertise
as "The Best Photographer in South City,"
specialize in baby portraiture, or focus on
the Quinceniara or Bar/Bat Mitzvah markets.
- A
Particular Set of Needs or Preferences.
Niche markets can also be defined by things
like price (both Saks Fifth Avenue and the 99
Cent Store sell baby clothes, but probably to
different portions of the baby clothes buying
market), convenience (think of dry cleaners
that offer pick up and delivery services), or
the desire for instant gratification (such as
"1 hour" or while you wait service).
Why
target a smaller segment of your market rather
than the entire community? Simple: it's ore effective,
less costly, and produces better results.
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| Customer Spotlight:
Keli McCall
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Keli McCall is
a real estate Broker Associate who focuses her
marketing efforts on a particular demographic
and geographic market: people who are looking
to buy or sell retirement homes in South Orange
County, California. While she can help clients
buy or sell homes anywhere in the area, her
specialty is working with those who are in or
near their retirement years to buy or sell in
one of the local retirement communities (i.e.
Laguna Woods and Casa del Sol).
To learn more about
Keli and the services she offers, click
here to visit the website which I wrote
for her.
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| ©
2008 Linda Marienhoff Coss |
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About Linda |
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Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.
Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer.
For more information
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