Writing
and distributing press releases can be a great
way to garner free publicity for your business.
The key to getting the information picked up
by the media is to ensure that your "news"
is actually newsworthy. In addition to the standard
press release fare of announcements of new products,
new hires, or promotions of people within your
organization, here are 12 more reasons to send
a press release:
1.
Awards - These can be received
or given by your company.
2.
Charitable Contributions -
People like to do business with companies that
do good. Be sure to publicize your support of
charitable organizations and events.
3. Classes
and Seminars - Classes, demonstrations,
seminars, speaking engagements, and workshops
are all perfect press release material.
4. Company
Anniversary - Invite the community
to celebrate with you.
5. Contests
and Events - If you sponsor a contest
or event, use a press release to help spread
the word.
6. Expanded
Facilities or Hours - Be sure to explain
how the expansion will benefit your target audience.
7. Free
Information - Let the media know about
the valuable free report, resource list, or
other information that's available at your website.
8. New
E-Zine or Newsletter - Put out a press
release when you start up a new e-zine or newsletter.
9. New
Partnerships or Strategic Business Alliances
- Once again, be sure to explain how this will
benefit your customers (and not just your bottom
line).
10. Radio
or TV Show Appearances - Media appearances
are always "news."
11. Tie-In
with Upcoming Holidays or Events -
In addition to the well-known holidays, do some
research to see if there's a lesser-known day
that ties in to your product or service.
12. White
Paper You Have Written - Announce some
of the pertinent findings of your paper and
then let people know how they can obtain the
full report.
