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The Plumtree Marketing Minute                                July 23, 2008 

 
                          

In addition to writing, I also do a lot of editing—and what I see is that when it comes to punctuation, everyone tends to make the same mistakes. To help make your writing flow more smoothly and correctly, here is a guide to some common punctuation errors.


Linda Coss
949-699-2749

 

Common Punctuation Errors

Semicolon vs. Colon – Semicolons are used either between two independent clauses (i.e. groups of words that can stand alone as a sentence) or to separate long or complicated items in a series that already use commas. Colons are primarily used to introduce explanations, examples, series, lists, or quotations. I like to think of semicolons as “separators” and colons as “announcers.”

Gerald arrived at the office just after dawn and stayed until well past the dinner hour; by the time he got home, he was exhausted.

There are three things that Dawn loves to cook: lasagna, pasta salad, and chocolate chip cookies.

Punctuation within Quotation Marks – Commas and periods are always placed before the closing quotation mark. Question marks, exclamation points, and dashes are put before the closing quotation mark when the punctuation applies to the quotation itself, and after when the punctuation applies to the whole sentence.

“I wonder,” she thought to herself, “when the cherry blossoms will bloom.”

Eleanor screamed in exasperation, “I want to go home!”

Do you agree with the saying, “A penny saved is a penny earned”?

Double vs. Single Quotation Marks – Double quotation marks are the standard form used for almost all occasions. Single quotations marks are generally only used to enclose a quotation within a quotation.

“We had nearly reached the summit,” Kevin explained, “when Christopher screamed ‘watch out for the tarantula!’”

Hyphenated Adjectives – Compound adjectives (i.e. adjectives that are composed of more than one word) are hyphenated. Single adjectives are not. When trying to decide whether or not to add a hyphen, make sure you’re not including the noun in the hyphenated cluster of words.

They met to discuss their five-week plan. Here “five-week” is a compound adjective that modifies the noun “plan.”

The plan will take five weeks to implement. Here “five” is an adjective that modifies the noun “weeks.”

 

 
Customer Spotlight: Steve Bizal
 

Last year I had the pleasure of editing the book “The Optimal Life: Empowering Health, Healing & Longevity” by Dr. Stephen Bizal, D.C. This reference guide to health and healing is based on the belief that we each have the innate power to make things better in our lives. “The Optimal Life” emphasizes health and wellness—not just the absence of disease, but the presence of well-being and quality of life.

To learn more about this recently-released book, visit www.TheOptimalLife.net.

© 2008 Linda Marienhoff Coss
 
 
 

About Linda

 

Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.

 

Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer. 

 
For more information
click here or call 949-699-2749!