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The Plumtree Marketing Minute                                August 13, 2008 

 
                      
Public speaking can be a terrific way to showcase your expertise and expand your network of contacts. Just don't forget to have a mechanism for collecting the attendee's contact information, such as asking the attendees to turn in their business cards for a drawing or add their names to your newsletter distribution list.

By the way, I happen to have a great 25-minute presentation on the "6 Keys to Marketing Success." Give me a call if you'd like to book this presentation for an upcoming meeting of your Orange County organization.


Linda Coss
949-699-2749

 

Help! I've Been Asked to Speak

Public speaking is an excellent way to establish yourself as the "go-to" expert in your field. But if you're like most people, the mere thought of public speaking makes your stomach do flip-flops. Perhaps you worry that you'll get up to the podium and have nothing to say. . .or that you'll run on and on without ever making your most important points. Either way, advance preparation always makes for a more professional presentation than just "winging it."

Here are some tips for making your next presentation a success:

Learn about the Audience
Find out all you can about the audience, venue, and expectations. What is most important to this audience? What is the time limit? Will audio/visual equipment be available (or appropriate)?

Narrow Down Your Subject
What are the 5 or 6 issues that someone in this group would want to know about your subject? When selecting which information to present, ask yourself how knowing this particular information will benefit the individuals in the audience.

Make an Outline
List the most important points you want to make, and then organize these points into the most logical order. Start your speech with an attention-getting opening, use real-life or humorous examples to illustrate your points, and then end with a recap and, if appropriate, a call to action.

Practice Your Presentation
There is just no substitute for out-loud rehearsals. Sitting at your desk and "going over" your notes won't do it! Prepare far enough in advance to allow time to practice - and time - your presentation. Out loud.

Mentally Prepare
See yourself being successful. Imagine yourself in the room with your audience, with everything going extremely well. See it. Hear it. Feel it.

Remember, success is "10% inspiration and 90% perspiration." If you've done your homework, relax and trust that things will go well.

 

 

 
Customer Spotlight: Loran Thompson
 

Loran Thompson is a motivational speaker who teaches college students and teens how to succeed in school and in life. With more than 10 years of experience successfully working with youth from all walks of life - including the inner city and "at risk" teens that many find too challenging to reach - Loran has an amazing ability to connect with and inspire her audiences.

To learn more about Loran, click here to visit the website which I wrote from her.

 

 

 
© 2008 Linda Marienhoff Coss
 
 
 

About Linda

 

Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.

 

Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer. 

 
For more information
click here or call 949-699-2749!