All of
us are "experts" in something. Some
keep their expertise to themselves, while others
become known as authorities in their field.
Your status as an expert can be used to help
generate publicity - and profits - for your
business.
This month
I focus on steps you can take to gain a reputation
as an expert. If you need help implementing
some of the writing-related suggestions, give
me a call. I can be your "ghostwriter,"
creating everything from articles and newsletters
to e-books and course handouts for you.
Linda Coss
949-699-2749
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Become
an Expert |
One
way to generate publicity for your firm is to
become known as the “go to” expert
in your field. Your business’ goals will
determine whether your aim is to make a name
for yourself nationally, locally, within your
line of work, in relevant online communities
or in some combination of the above. What can
you do to establish yourself as an expert? Try
some of the following tactics:
-
Give
Talks. Speak at meetings of community
groups, trade associations and any other organization
whose members would be interested in your
area of expertise.
-
Publish Articles. Write a
regular column or series of articles for your
local newspaper or for magazines or websites
that are read by your target audience.
-
Join Online Discussion Groups.
Become a regular participant on the most popular
discussion boards for your target audience.
Be sure your signature line identifies who
you are and includes a link to your firm’s
website.
-
Write a Newsletter. An informative
newsletter can help establish you as a knowledgeable
expert.
-
Write a Book or E-Book. If
you've been writing articles, turn a collection
of them into a book. Even if you publish it
yourself, this will make you a "published
author" in your field.
Although becoming known as an expert requires
an on-going effort, the benefits – increased
exposure, leads and sales for your business
– can make it all worthwhile.
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| ©
2007 Linda Marienhoff Coss |
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