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The Plumtree Marketing Minute                               August 27, 2009 
 
                                     

Website visitors are a fickle bunch. You may have just a second or two to capture their interest and convince them to stick around and explore your site. Once you do so, the real work begins - turning visitors into customers. Luckily, there are things you can do to increase your success.

If you or someone you know needs help creating website copy that sells, give me a call. I'm your on-call marketing writer.


Linda Coss
949-699-2749
 
5 Ways to
Turn Your Website Visitors into Customers


Your website is your company's 24/7 "sales person." The question is: how good a sales person is it? Are your visitors placing orders, giving you a call, or requesting your free information?

Here are 5 ways to increase the number of visitors that turn into customers:
  1. Create a Good Experience. Everything about your website - from the overall navigation and layout to copy, graphics, colors, placement/visibility of "add to shopping cart" buttons, and more - should be designed to create an easy and pleasant experience for your prospective customers.
  2. Build Trust. Demonstrate your professionalism with a well-designed and well-written website. Confirm that you're a legitimate business by providing your address, phone number, privacy policy, etc. If you're selling products online, show that your shopping cart uses a secure connection.
  3. Sell the Benefits. Why should the prospect buy your products or services? Your copy must address the "what's in it for me?" factor.
  4. Speak to the Reader. Strive to make the reader feel as though the copy is "speaking" directly to him, addressing his needs and questions. Talk about "you" and "your." For example, saying "The Expense Tracker can be your secret to enjoying more financial freedom than you ever thought possible" is much stronger than "The Expense Tracker gives people more financial freedom than they thought possible."
  5. Be Specific. Specifics outsell generalities. Your product isn't just "guaranteed" - it's "guaranteed for 20 years." Your cookbook doesn't just have "delicious recipes" - it has "115 delicious and easy-to-make recipes for everything from soups and salads to main courses, side dishes, breakfast foods and desserts."

Finally, don't forget to ask for the sale! Be sure your website clearly tells the visitor what he should do: buy now, click here, call for more information.

 

 
Customer Spotlight: Expense Tracker
 

Expense Tracker is an extremely easy-to-use money tracking system that enables people to take control of their personal finances. By making it easy to track where your money is going and create (and stick to!) a budget, Expense Tracker can help you "find" money in your current income that you're not even aware of spending - often 10% or more. As I wrote in the headline for their website's home page, "using the expense tracker is like giving yourself a raise." Click here to learn more.



 

 
 
© 2009 Linda Marienhoff Coss
 
 
 

About Linda

 

Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.

 

Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer. 

 
For more information
click here or call 949-699-2749!