Out of sight, out
of mind. What do you do to ensure
that your customers and prospects don't
forget you? While we all have the best
of intentions, it's very easy for those
quarterly phone calls or monthly meetings
to be pushed off or forgotten. A regularly-scheduled
newsletter can solve this problem.
Overwhelmed by the thought of writing
a newsletter? Give me a call. I can write
your newsletter for you, and take responsibility
for making sure that it doesn't "fall
through the cracks" when you get
busy.
Linda Coss
949-699-2749
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Newsletters:
An Effective Part of Your Marketing Program
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Looking for
a way to stay top-of-mind with customers
and prospects alike? A newsletter can be
an effective and affordable way to showcase
your products and expertise, and remind
people that they should be doing business
with you. The big key to success is to put
out a well-written and well-designed piece
that provides readers with valuable information
they don't get elsewhere.
Here are some things to consider before
you create your first issue:
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Purpose
- What are your goals for the newsletter?
What do you hope to accomplish?
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Budget
- Your budget may determine the scope
of the project.
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Frequency
- The goal is to strike a balance between
staying top-of-mind and being annoying!
At a minimum your newsletter should go
out quarterly. Monthly is generally even
better; I send my newsletter out every
three weeks.
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Distribution
Method - Print or email? Each method
has its pros and cons. While e-newsletters
are environmentally friendly, inexpensive,
and easy to produce, they're also easily
deleted. With printed newsletters you
have additional costs for writing (they
generally have more content than e-newsletters),
graphics, printing, and postage - but
the advantages of a higher open rate,
longer shelf life, and higher perceived
value.
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Length
- E-newsletters often have just one or
two articles. Printed newsletters can
be one to four pages or more.
-
Content
- It's generally best to keep the
promotions to less than 25% of your newsletter.
The rest can be filled with news, informational
articles, case studies, and more.
-
Audience
- Will this be a "one size fits all"
newsletter for your entire mailing list,
or will you be writing different versions
for different audiences?
-
Responsibility
- Who will be responsible for producing
the newsletter?
If you do
not yet have a newsletter in your marketing
program, now is a great time to get one
started.
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| Customer
Spotlight: The Borden Group |
Jackie
Borden of The Borden Group offers full-service
turnkey accounting; "as-needed,"
weekly, monthly, or quarterly bookkeeping
services; and QuickBooks training, implementation,
and support.
Three months ago Jackie launched a monthly
newsletter and immediately got business
from a prospect she hadn't even spoken to
in ages! Click
here to see the website and newsletters
I've written for The Borden Group.
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| ©
2009 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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