How can you brag
about your work without coming across
as boastful? By using case studies! Case
studies let your successes speak for themselves,
and give your prospective clients a feel
for how your products or services have
benefited others like them.
Need helping writing your case studies?
Give me a call. I can interview your clients,
get all of the details, and write it all
up in an accessible and compelling way.
Linda Coss
949-699-2749
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Showcase Your Successes with Case Studies
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In
marketing, believability is always important.
Prospective customers want reassurance that
whatever you're selling really does work
as well as you claim it does. That's why
case studies - actual success stories about
your products or services - can work so
well.
Gain Instant Credibility
People like to identify with their peers.
Case studies show your prospective customers
how well your products or services have
worked for others just like them. Plus,
case studies give believable examples that
bring your concepts to life.
Choose from Two Popular Formats
There are two popular formats for case studies.
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"Factual"
Format: The "factual" format
is usually presented under subheads such
as "Background," "Problem,"
"Solution," and "Result."
These case studies are generally relatively
brief and unemotional pieces that are
especially appropriate for business-to-business
marketing. They work because they explain,
in purely factual terms, exactly how your
company's products or services actually
helped a particular customer.
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"Story"
Format: Case studies written in a
"story" format read like magazine
feature stories, and can be anywhere from
a few paragraphs to a few pages in length.
"Story" case studies are effective
in both business-to-business and business-to-consumer
marketing. They work because they're interesting
and emotionally engaging.
Regardless
of what format you use, the idea is not
necessarily to present every little detail.
Your goal is usually to tell enough of the
story to get your point across, but not
so much as to make the case study seem overly
narrow.
Put Your Case Studies to Work
Where can you use case studies? In all of
your marketing literature! Case studies
can be effective in websites, brochures,
press releases, newsletters, blogs, print
ads, sales letters, proposals, and more.
Everyone loves success. Don't be shy about
sharing your company's success with your
prospective customers.
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2009 Linda Marienhoff Coss |
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About Linda
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Linda
Coss is a freelance marketing writer who helps
businesses become more profitable by writing
persuasive, targeted and effective messages
for their brochures, websites, letters, ads,
fliers, press releases, newsletters and other
written materials.
Whether
you need something written "from scratch"
or want a professional to edit what you've
created, Linda is your on-call marketing writer.
For
more information
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