Click here to return to previous page.

                          

The Plumtree Marketing Minute                                October 16, 2008 

 
                          
Every time you pick up the newspaper or turn on the news all you see is doom and gloom. The housing market has crashed, the credit market has crashed, businesses are going under, people are being laid off, prices are going up. In short, the economy is going to heck in a hand basket and everyone is afraid of the consequences.

With so many people thinking that things are only going to get worse, things of course are getting worse. It’s a classic case of the Law of Attraction at work. But the reality is that regardless of the economic situation, there are always people and businesses that do well. The first step is to stop focusing on the negative, and start thinking about attracting prosperity and success into your life.


Linda Coss
949-699-2749

 

"The Secret" to Successful Marketing

In 2006, Rhonda Byrne’s “The Secret” resulted in millions of people focusing on the Law of Attraction and how to use this Law to improve their lives. Simply stated, The Law of Attraction says that like attracts like, that you attract into your life whatever it is that you think about and focus on. Could this Law work for your business, too?

Applying “The Secret” to Your Marketing Program
In the business world, the Law of Attraction means that whatever you put out into the universe in terms of your ads, website and other marketing materials will affect the type and quantity of prospects that your company attracts. To make this work for you:

  • Identify Your Ideal Client. Before you can attract these people, you need to know who they are.
  • Focus on Being of Service. Your prospects will be drawn to the positive energy created by your strong feelings about the value your product or service provides.
  • Avoid “Bad Mouthing” the Competition. Negativity attracts negativity.
  • Speak and Write in Positive Terms. Tell prospects what you can do for them, not what you can’t. For example, your business is not “Closed on Mondays” – it’s “Open 6 days a week to serve you.”

Make Positive Associations. Use words and images that you want prospects to associate with your product or service, not what you don’t want them to think about. For example, an acupuncturist can say she offers a “relaxing and enjoyable experience” rather than telling prospective patients that “the needles are not painful.”

Finally, don’t forget your own expectations. Envision your appointment book filled, your inventory flying off the shelves, your sales figures soaring. Since you get what you think about, be sure you’re thinking about success!

 
Customer Spotlight: Tranquil Solutions Hypnosis
 

Marc Drucker of Tranquil Solutions Hypnosis knows all about the mind’s power to affect one’s circumstances in life. As a Certified Hypnotherapist Marc helps people of all ages – adults, children and teens – make positive and permanent changes in their lives.

If you want to stop smoking, lose weight, de-stress, eliminate fears and sleep problems or overcome sexual issues, Marc can help. If your child or teen is having problems with depression, school, social issues, behavior problems, fears, or anxieties, give Marc a call. To visit his website (which I helped write) and learn more, go to www.tshypnosis.com.



 

 

 
© 2008 Linda Marienhoff Coss
 
 
 

About Linda

 

Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.

 

Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer. 

 
For more information
click here or call 949-699-2749!