The holiday season
is just around the corner, and many people
are thinking of ways to express their
gratitude to their customers. But why
make this a once-a-year thing? One of
the best ways to show your appreciation
to your valued clients is to do whatever
you can to help them succeed.
Linda Coss
949-699-2749
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Help
Your Clients, Help Yourself |
If
you're like most business people, you spend
a lot of time thinking about ways to reach
your business' goals. The question is: what
are you currently doing to help your clients
reach their goals - besides selling them
your cost saving/performance improving product
or service?
It's no secret that in our current economy
a lot of businesses are struggling. It's
also no secret that it's much less expensive
to sell additional products or services
to your existing customers than it is to
obtain new customers. So if you're a business-to-business
marketer, you should be doing all you can
to help your clients succeed. Successful
customers are the ones that pay their bills
and come back to order more!
Here are some ideas for ways in which you
can promote your clients' businesses:
-
Referrals
- Keep your eyes and ears open for people
and businesses that can benefit from your
clients' products and services, and then
make those introductions.
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Website
Links - Add a links page to your website,
and list your clients here. Instead of
talking about the work you do for these
companies, use the links page to showcase
their products and services.
-
Newsletter
Mentions - If you put out a regular
newsletter, include a "customer spotlight"
section (like the one below).
-
Literature
Distribution - If you have a retail
store, buy a literature display rack and
use it to display your clients' brochures.
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LinkedIn
Recommendations - Post positive reviews
of your clients on LinkedIn and other
business networking sites.
-
Blog
Topics - Got a blog? Devote one or
two posts a week to your clients' businesses
- their products, specials, upcoming events,
etc.
In many
ways your business' success is dependent
on the success of your clients' businesses.
Look for ways to help your clients succeed!
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| Customer
Spotlight: Harlow Bags |
Looking for
the perfect gift for the stylish yet environmentally
conscious women in your life? Harlow Bags
has a terrific line of reusable shopping
and tote bags in a wide range of colors
and patterns. Why pay for the privilege
of being a walking billboard for your local
store? With these great-looking, surprisingly
strong, long-lasting bags you can save the
planet and look good in the process!
I've been using these bags for about two
months now, and I love them. To learn more
(and see an example of my website writing
work) visit www.HarlowBags.com.
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| ©
2009 Linda Marienhoff Coss |
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