As 2007 draws to a
close, now’s the perfect time to evaluate
your marketing programs. What worked in the
past year, what didn’t work, and how
do you plan to reach your target audiences
in 2008?
If you’re stuck
in a marketing rut, this issue of the Marketing
Minute will give you just what you need: ideas.
Sit back, look over the list, and let your
creative juices start flowing!
Of course, if you need any help implementing
these ideas, I’m just a phone call away.
Linda Coss
949-699-2749
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25
Ways to Market Your Business |
Business
owners always ask: How can I market my business?
Well, depending on the nature of your business
and your budget, the possibilities are endless.
Here, in no particular order, are 25 options:
1. Networking – many areas
have a variety of options
2. Your
Website – your “silent salesperson”
3. Press Releases – try
to garner free publicity with a newsworthy message
4. Email Newsletters –
a great way to stay “top of mind”
with customers & prospects
5. Events – attend or sponsor
events targeted to your prospects
6. Public Speaking – become
known as an expert
7. Free Trial – give away
free samples or no-obligation consultations
8. Signage On Your Car –
turn your vehicle into a mobile billboard
9. Banner Ads – on other
company’s websites
10. Pay Per Click Online Advertising
– with Google Adwords, Yahoo, or others
11. Online Classified Ads –
try Craig’s List or industry-specific sites
12. Telemarketing – good
old-fashioned “cold calling”
13. Blogs – write your
own or try to get mentioned on those written by
others
14. Ads On Prospect’s Doors
– blanket the neighborhood with door hangers
or fliers
15. Referral Programs –
reward your customers for bringing in more customers
16. VIP Customer Programs –
identify your best customers & encourage them
to buy more
17. Post Videos on YouTube –
especially to reach a younger audience
18. Direct Mail – can be
anything from simple postcards to elaborate packages
19. In Store Advertising –
including signage, fliers, and your front window
display
20. Promotional Items –
give-aways emblazoned with your company logo,
website, etc.
21. Co-Op Advertising –
join forces with non-competing businesses
22. Print Ads – in magazines,
newspapers, and trade journals
23. Radio or TV Ads – with
cable TV stations you can narrow in on a specific
area
24. Free Standing Inserts –
in newspapers and mail
25. Trade Shows – depending
on your business this can be key
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| Customer
Spotlight:
Angella Conrard, Reverse Mortgage Advisor
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Angella Conrard is a Reverse Mortgage Advisor
specializing in helping borrowers 62 and older
obtain the best reverse mortgage for their needs.
She markets her services in a wide variety of
ways, including:
-
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A
regular email blast (which I write) for professionals
who work with her target market
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A blog
(sometimes including longer versions of the
email blast articles, which I also write)
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Participation in a variety of networking groups
-
Public Speaking
-
Leadership of the Orange County chapter of
the National Aging in Place Council
-
Board member of her local Chamber of Commerce
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| ©
2007 Linda Marienhoff Coss |
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About Linda |
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Linda Coss is a freelance marketing writer who helps businesses become more profitable by writing persuasive, targeted and effective messages for their brochures, websites, letters, ads, fliers, press releases, newsletters and other written materials.
Whether you need something written "from scratch" or want a professional to edit what you've created, Linda is your on-call marketing writer.
For more information
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