One of the most effective forms of marketing available is also the least expensive: referrals. When people are happy with a product or service, they naturally want to tell their friends and associates about the experience. Your satisfied customers can become your “volunteer sales force,” spreading the good word about your business for you.
|ASK FOR REFERRALS
“Word of mouth” is one of the most valuable forms of advertising. It’s powerful, effective, and very inexpensive! Your satisfied customers can be your best spokespeople and biggest cheerleaders.
However, even happy customers can use reminders that they ought to “tell a friend.” How can you encourage customers to do so? Here are some ideas…
A positive testimonial about your company – delivered directly from your satisfied customer to a potential customer – is one of the most powerful forms of advertising there is. It pays to encourage your customers to tell their friends about your business.
CUSTOMER SPOTLIGHT: HOME COMFORT CARE
Home Comfort Care provides home companion care to the elderly. Caregivers assist with the activities of daily living, including meal preparation, laundry, light housekeeping, errands, and more.
As a start-up company, the owners of Home Comfort Care are leveraging their extensive contacts and experience in the local senior care industry to spread the word about their company. As their business grows, referrals from satisfied customers will be a significant source of new customers.
To see the tagline and tri-fold brochure which I wrote for Home Comfort Care, click here.