Next time one of your customers says something wonderful about you, ask them if they’d be willing to put it in writing and let you use it in your marketing materials. Why? Because enthusiastic endorsements from happy customers can be used to sell your products and services.
Need some help figuring out the best way to use your glowing testimonials? Give me a call. Or better yet, take a peek at what my customers have to say about my services, and then give me a call!
|HARNESS THE POWER OF TESTIMONIALS
What Makes a Good Testimonial?
The most effective testimonials are those that are specific (“Linda helped us to increase sales by over 50% in just 6 months” vs. “We like Linda’s work”), cite complete attributions (“Jeffrey Nguyen, CEO, ABC Manufacturing Company, Los Angeles”) and use the customer’s own words. Visual testimonials – such as videos or testimonials that include images of or from your customers – are also very well received.
Where Can You Use Testimonials?
Once you collect testimonials (and obtain permission to use them!) you can use them in all of your marketing materials. For example:
Once you start using testimonials you can stop bragging about yourself, and start letting others do the bragging for you!