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Writing Samples
Editing Work Plumtree Marketing, Inc. brochure – This is my brochure. Bodies by Bobby brochure – Small format brochure for a personal trainer Clear Image Background Investigations brochure – Tri-fold brochure for a local private investigations firm. EcoBin brochure – Product brochure for a plastic commercial waste container. Home Comfort Care brochure – Tri-fold brochure for a company that provides in-home care for the elderly. The Saddleback Strategy Group - Tri-fold brochure for a business advisory firm. Water Rover flier – Trade show flier for a portable pet water bowl. The Wellness Source brochure and flier – Tri-fold brochure and "1-sheet" for a 12 week wellness coaching program. Advanced Litho letter – Introductory letter for a printer. The Wellness Source introduction letters –
There were 4 versions of the "introduction" letter for this
wellness coaching and integrative health clinic, each targeted to a different
audience. Clear Image Background Investigations letter – There were 4 versions, each targeted to a different audience. Animal Wellness proposal letter – Advertisement proposal letter for consumer magazine. Balanced Sole Reflexology, reflexologist EcoBin
plastic commercial waste container Focus 5 Media, a targeted publication/B-to-C advertising vehicle Keli McCall, real estate agent Loran Thompson, motivational speaker Moty Koppes, life coach New Age Pet, pet houses and bowls Nipomo Organizing Solutions, home and office organizer Oriental Medical Associates clinic that specializes in acupuncture and Chinese herbal medicine Stone Craft, a full-service contractor specializing in high-end home and commercial remodeling projects Terra Academy hair cutting and salon management academy The Saddleback Strategy Group, business advisors The Wellness Source wellness coaching and integrative health clinic Toast-It Toaster Bags, a consumer product Two Minute Networker, a business networking specialist Water Rover portable pet water bowl B2B Credit, a financial services firm that helps businesses establish credit; I rewrote some pages and edited others. Coyote Creek Consulting – Monthly email for an IT consulting firm. Downey's Chocolate Experience – Monthly email newsletter for a chocolate maker and cafe. Quarterly Statement – Quarterly newsletter for a regional credit union. Water World – Brief monthly email newsletter for retailers of the Water Rover™ portable pet water bowl. Water
Rover – Both consumer and
trade ads for a portable pet water bowl. First Financial Credit Union – Testimonial ad for a regional credit union. Coyote Creek Consulting – Employment ads for an IT consulting company. I created boiler plate copy and then re-wrote 5 ads that were posted on an online job board. The Back-to-School Hustle – Time-of-year tie-in for a cookbook. Book Reveals Dangers – New product announcement for a food allergy "how to" book for parents. The Top 10 Reasons to Establish Business Credit – General release for a financial services firm. Keeping Dogs Hydrated When Away From Home – National event tie-in for a dog product company. Oncologic Emergencies – New product announcement for a continuing education video program for nurses. Taglines Lanei Moore, Realtor Plumtree Marketing,
Inc. Plumtree Press Sandy Crowley, Realtor The Wellness Source
Navigating the Food Allergy Minefield – Shenandoah.com, August 2005 Starting a Support Group – KidsWithFoodAllergies.com Reverse 1031 Exchanges:
Avoiding Capital Gains Taxes In A Seller's Market – Ghostwritten;
November 2004 issue of the Scotsman Guide
Picnic Salads That Can Take the Heat – July/August 2005 issue of Home Cooking How To
Manage Your Child's Life-Threatening Food Allergies: Practical Tips For
Everyday Life – Detailed, step-by-step information for
creating a safe and enjoyable home, school and social life for a severely
food-allergic child; 208 pages; self-published. Miscellaneous Business Writing – I have written, co-written, and/or edited numerous business documents for clients in a broad range of industries, including financial services, non-profit, manufacturing, food, travel, transportation, real estate management, and health care. These confidential documents include letters, proposals, agreements, marketing plans, presentations, creative briefs, meeting recaps, program updates, survey questionnaires and telemarketing scripts.
Editing Work Direct Mail Pieces, Print Ads, Brochures, Letters, Newsletters – I edit nearly all of the materials produced by Burton, Livingstone, & Kirk, a marketing agency.
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