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Take
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Podcasts Writing Samples
Editing Work Blue Sky Transitions brochure – Tri-fold brochure for estate transition coordination specialists Bodies by Bobby brochure – Small format brochure for a personal trainer Case Insurance Agency brochure – Tri-fold brochure targeted at real estate agents Chebel Mina brochure – Tri-fold brochure for a mortgage broker ChoosePrint.org brochure – Oversized tri-fold brochure (11" x 17" when opened flat) brochure promoting the effectiveness and sustainability of print. Clark's Auto Body Express – Tri-fold brochure for an independent auto body shop Clear Image Background Investigations brochure – Tri-fold brochure for a local private investigations firm EcoBin brochure – Product brochure for a plastic commercial waste container Home Comfort Care brochure – Tri-fold brochure for a company that provides in-home care for the elderly Kai Andersen referral brochure – Small format brochure for a Realtor to give to real estate professionals in other geographic areas Patrick Neeman brochure – Self-promo piece for a (website) user experience and usability expert Q-railing Easy Glass brochure – Product line brochure for a railing systems manufacturer The Saddleback Strategy Group brochure – Tri-fold brochure for a business advisory firm The Wellness Source brochure – Tri-fold brochure for a 12 week wellness coaching program Transworld Business Advisors brochure – Tri-fold brochure for a business broker and franchise consultant Adventure Sailing, chartered sailboat excursions AllView Shutters, poly vinyl interior window shutters Another Perfect Pool, swimming pool care and repair Baker's Village Garden Center & Gift Shoppe, garden center Balance Solutions Program, nutrition and wellness coaching Balanced Sole Reflexology, reflexologist Blue Sky Transitions, estate transition specialists Bonne Foi, natural skin care products Choose Print,
an educational campaign sponsored by a printing industry association EcoBin
plastic commercial waste container GoSignMeUp, online event and class registration software Healthy Cooking Company, healthy cookware JMS Standard Poodles, dog breeder Kai Andersen, real estate Broker Associate and short sales specialist Keli McCall, real estate Broker Associate, retirement years specialist Leak Detection USA, swimming pool leak detection experts Learn Spanish & Surf, Spanish immersion programs in Latin America Moty Koppes, life coach Nipomo Organizing Solutions, home and office organizer Oriental Medical Associates clinic that specializes in acupuncture and Chinese herbal medicine Precision Chiropractic, chiropractor specializing in Blair Upper Cervical Care Stone Craft, a full-service contractor specializing in high-end home and commercial remodeling projects Strategic Pharmacy Services, pharmacy benefits consultants Tampico Spice Company, herbs and spices for retail, industrial and food service customers Terra Academy hair cutting and salon management academy The Borden Group, bookkeeping and QuickBooks services The Wellness Source wellness coaching and integrative health clinic Water Rover portable pet water bowl Benefit Pro flier – Flier for an employee benefits consultant Hairdresser Career Development Systems flier – Flier promoting a seminar iTutor Computers flier – Postcard-sized flier for a software training
firm Jeff the Silent Chef flier – Flier for private chef's unique gourmet oven-to-table dinners The Wellness Source flier – "1-sheet" for a 12 week wellness coaching program US Polymers – Sell sheet for the ShutterSMART "go green" program Water Rover flier – Trade show flier for a portable pet water bowl Advanced Litho letter – Introductory letter for a printer. Clear Image Background Investigations letter – There were 4 versions, each targeted to a different audience. Green World Services letter – Letter selling benefits of replacement lighting Kai Andersen fundraising letter – Realtor's fundraising program to benefit after-school care. Q-railing new catalog cover letter – Cover letter for manufacturer of railing systems The Wellness Source introduction letters –
There were 4 versions of the "introduction" letter for this
wellness coaching and integrative health clinic, each targeted to a different
audience. Return
to Top Coyote Creek Consulting – Monthly email for an IT consulting firm. CSP Networks Advisor – Monthly email newsletter for an IT service provider Downey's Chocolate Experience – Monthly email newsletter for a chocolate maker and cafe. Q-News – Monthly newsletter for manufacturer of railing systems. The Borden Group – Monthly newsletter for a bookkeeper and QuickBooks specialist The
ShutterSMART Report –
Monthly newsletter for a shutter manufacturer, targeted at dealers Blog
Writing Choose Print – An educational campaign sponsored by a printing industry association. Each month another post card will be mailed and then added to the website. I also wrote the articles which are accessible through this page. Kai Andersen – Realtor's postcard advertising a special short sales program. Mellano & Company – Inside of self-mailer for full line wholesaler, grower, shipper and importer of premium fresh flowers and greens. Storage Valet – Outside of personalized postcard for a school fundraising campaign. Recipients are directed to a personalized landing page, www.nosellingfundraiser.viprespond.com. As part of the program participants are also given pre-written letters to email to program participants, and for program participants to forward to their friends and family. (Note: "Your School" is being used as a placeholder for the school's actual name.) US Polymers – Ongoing postcard campaign promoting ShutterSMART window shutters to dealers and potential dealers. Additional postcards in the series include "Go Green" and "Shutters in 5 Days." Clear Image Background Investigations – Ad for a private investigations firm targeting lawyers Mellano & Company – Ad for a major player in the cut flower industry Q-railing – Trade journal ad for glass railing systems ShutterSMART – Full-page ad designed for use by window shutter dealers. Half-page and ValPac versions were also made. Storage Valet – Ad for a mobile storage company, targeting Realtors. Coyote Creek Consulting – Employment ads for an IT consulting company. I created boiler plate copy and then re-wrote 5 ads that were posted on an online job board. The Back-to-School Hustle – Time-of-year tie-in for a cookbook. Book Reveals Dangers – New product announcement for a food allergy "how to" book for parents. Green Scene Jazz Series – General announcement for a new concert series. The Top 10 Reasons to Establish Business Credit – General release for a financial services firm. Keeping Dogs Hydrated When Away From Home – National event tie-in for a dog product company. Tagline
Writing Home Comfort Care Lanei Moore, Realtor Plumtree Marketing,
Inc. Plumtree Press Sandy Crowley, Realtor The Wellness Source Navigating the Food Allergy Minefield – Shenandoah.com, August 2005 Starting a Support Group – KidsWithFoodAllergies.com
Reverse
1031 Exchanges: Avoiding Capital Gains Taxes In A Seller's Market
– Ghostwritten; November 2004 issue of the Scotsman Guide
Picnic Salads That Can Take the Heat – July/August 2005 issue of Home Cooking How To
Manage Your Child's Life-Threatening Food Allergies: Practical Tips For
Everyday Life – Detailed, step-by-step information for creating
a safe and enjoyable home, school and social life for a severely food-allergic
child; 208 pages; self-published. What Else is to Eat? The Dairy-, Egg-, and Nut-Free Food Allergy Cookbook – 115 more original recipes for baked goods, main dishes, side dishes, soups and salad; 164 pages; self-published. Holiday Card for Bright Now! Dental
In addition to editing numerous articles, direct mail pieces, print ads, brochures, letters and newsletters for various clients, I have also edited two books: The Optimal Life: Empowering Health, Healing & Longevity by Dr. Stephen Bizal, D.C. Are You Relevant? A Guide to Crafting Professional Success by Edward May |
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