Excellent marketing writing doesn’t just happen. To be effective, your marketing materials must be based on a thorough understanding of the benefits of your products or services, the needs of your target audience, your point of differentiation vs. your competitors, and more.

To ensure that my writing is right on target, I follow a proven 4-step writing process:

1. Ask Questions – Since good copywriting requires a wealth of information, I start by asking questions about your business, market, product or service, target audience, processes and goals. What are the benefits of doing business with your company? What drives your target audience? What do your current customers have to say about you? What are you hoping to accomplish with this particular marketing piece? And more.
   
   
2. Write – Next I’ll put pen to paper (actually, fingers to keyboard) and produce the first working draft of your project.
   
   
3. Revise – Because minor revisions are a normal part of the writing process, all prices include two rounds of revisions.
   
   
4. Finish – Finally, I’ll complete the project, providing you with professionally-written copy that meets your needs and goals.