 |
Marketing
Writer & Editor
EXPERIENCE
FREELANCE MARKETING WRITER AND EDITOR,
April 2005 – present
Write websites, brochures, letters, newsletters, press releases, advertisements
and other marketing materials. Write and edit magazine, trade journal
and web articles; edit books.
AUTHOR, PUBLISHER, Plumtree
Press, 2000 – present
Wrote and published two niche-market books. Established distribution network,
including website, online retailers and specialty distributors. Profitably
market and sell the books on an on-going basis.
MARKETING EXECUTIVE, Burton,
Livingstone & Kirk, September 2002– April 2005
Account Executive at a small marketing agency that specializes in branding,
positioning and development of highly targeted and measurable direct response
marketing programs. Responsibilities included creative work, writing (advertisements,
press releases, newsletters, brochures, proposals, presentations, reports,
creative briefs and other marketing materials), editing/proofreading all
written materials produced by the agency, project management, research
and analysis, and client contact/coordination. Client roster included
organizations in the financial, professional services, insurance, transportation
and non-profit industries.
MARKETING AND COMMUNICATIONS MANAGER,
Stratos Institute for Healthcare Performance, October 1999 – May
2002
Performed wide variety of duties for company which produces and markets
continuing education video programs for healthcare professionals. Responsibilities
included marketing (created press releases, brochures, direct mail pieces,
forms and other marketing materials; coordinated trade show exhibits;
oversaw company website), product management (coordinated entire video
production process; edited scripts and written materials), purchasing
(purchased graphic design, printing, video duplication and fulfillment
services) and sales of program sponsorships.
MARKETING PRODUCTION MANAGER,
Geneva Corporation, 1988 – 1990
Coordinated complex direct mail program. Negotiated hundreds of printing
and mailing services orders. Performed all analyses associated with direct
mail program.
ADVERTISING COORDINATOR,
Monex International, 1986 – 1988
Implemented and supervised Literature Fulfillment Center. Purchased graphic
design services and printing. Assisted in researching and writing sales
literature.
EDUCATION
BA Economics, U.C. Irvine. Graduated Cum Laude, Phi Beta Kappa.
VOLUNTEER WORK
Founder and Leader, Orange County Food Allergy Support Group, 1994 –
present
Cub Scout Leader, 1999 – 2004
Member, Boy Scout Troop Executive Committee, 2004 - present
Leader, service organization, 1997 – 1999 and 2002 - 2004
Classroom Volunteer, 1995 - 2005
Click here to return to the previous
page
|
|
