Proudly Helping Organizations Reach their Goals
Since launching Plumtree Marketing in 2006, Linda Coss has completed marketing writing assignments for more than 425 clients in dozens of different fields. To review her online portfolio (representing a fraction of her work), simply click on the desired category below.
Writing Samples
- Brochure Writing
- Website Writing
- Flier Writing
- Newsletter Writing
- Blog Writing
- Direct Mail & Sales Letter Writing
- Print & Email Ad Writing
- Case Study Writing
- Press Release Writing
- Video Script Writing
- Tagline Writing
- Article Writing / Ghost Writing
- Consumer Magazine Article Writing
- Book Writing
- Other Writing
Editing Work
Podcasts & Interviews
- The Power of the Word in Marketing, on the Business Wingmen Podcast (April 2019)
- Smart Marketing Tips for Small Businesses, on the Crazy Cheap Marketing Podcast (January 2019)
- Low Cost Marketing Tactics for Small Businesses, on the Up Your Marketing! Podcast (September 2017)
- Putting on Your "Marketing Hat" to Find a Mate podcast, about applying basic principles of marketing to online dating (October 2017)
- Linda talks about headline writing podcast
- Interview on Fem Founder blog (April 2018)
Brochure Writing
Automotive Service Brochures
Clark's Auto Body Express – Tri-fold brochure for an independent auto body shop
Building or Construction Products and Services Brochures
Decorative Construction brochure - Brochure for a cabinet re-facer
Down Under Services brochure – Tri-fold brochure for a landscape maintenance contractor
K & C Design and Build brochure – Brochure for a firm that designs and builds aging- or disability-related home modifications
Neo Turf brochure – Multi-page brochure for manufacturer of artificial turf
Q-railing Easy Glass brochure – Product line brochure for a railing systems manufacturer
Coaching and Consulting Brochures
Bodies by Bobby brochure – Small format brochure for a personal trainer
The Saddleback Strategy Group brochure – Tri-fold brochure for a business advisory firm
Transworld Business Advisors brochure – Tri-fold brochure for a business broker and franchise consultant
Commercial Products & Services Brochures
EcoBin brochure – Product brochure for a plastic commercial waste container
Hammerhead brochure – 4-page brochure for commercial document shredder
Janibell Nursing Home brochure – 4-page brochure about an adult diaper waste disposal solution for nursing homes and assisted living facilities
Consumer Services Brochures
Hammer & Nails | Grooming Shop for Guys – 22-page brochure outlining a franchise opportunity
Olive Tree Mortuary – Mortuary Services
Financial Services Brochures
Case Insurance Agency brochure – Tri-fold brochure targeted at real estate agents
Chebel Mina brochure – Tri-fold brochure for a mortgage broker
Daniel Roberts, MSFS "buy and hold" - Tri-fold brochure for a financial advisor
Daniel Roberts, MSFS "roller coaster" - Tri-fold brochure for a financial advisor
Legal Services Brochures
Estate Planning brochure – For attorney Paula Schaefer
Medical Products & Services Brochures
Cardiac Monitoring Services brochure – Tri-fold brochure for a company that offers cardiac monitoring services for physicians
CosmetiCare brochure – 8-panel gatefold brochure targeting bariatric surgery patients (warning: contains graphic images)
Pledge Medical brochure – 8-panel brochure for a comprehensive program to address personal injuries
The Wellness Source brochure – Tri-fold brochure for a 12 week wellness coaching program
Vitatech brochure – 6-page brochure for a contract manufacturer of vitamins and nutritional supplements.
Non-Profit Organization Brochures
Boys & Girls Club Impact Report – Multi-page brochure detailing the impact that the Boys & Girls Clubs Nevada Alliance has had on the community.
Professional Services Brochures - Misc.
Blue Sky Transitions brochure – Tri-fold brochure for estate transition coordination specialists
Clear Image Background Investigations brochure – Tri-fold brochure for a local private investigations firm
Home Comfort Care brochure – Tri-fold brochure for a company that provides in-home care for the elderly
Madplanet brochure – Multi-panel brochure for an ad agency and graphic design firm.
Patrick Neeman brochure – Self-promo piece for a (website) user experience and usability expert
Real Estate Services Brochures
Kai Andersen referral brochure – Small format brochure for a Realtor to give to real estate professionals in other geographic areas
Vista Del Mar Vacation Properties brochure – Tri-fold brochure for a vacation property management company.
Trade Associations Brochures
ChoosePrint.org brochure – Oversized tri-fold brochure (11" x 17" when opened flat) brochure promoting the effectiveness and sustainability of print.
Printing Industries Association brochure – Tri-fold membership brochure for a trade association.
Website Writing
Building or Construction Products and Services Websites
AllView Shutters, poly vinyl interior window shutters
Decorative Construction, cabinet refacing
Evolution Mechanical, commercial HVAC and refrigeration
Gold Coast Pool & Spa, swimming pool construction
Infinity Plumbing Designs, construction plumbing & on-going service to these homes
Patterson Custom Homes, builder of custom homes and luxury estates
Business Services Websites - Misc.
Bradley & Gmelich LLP, civil, business litigation and employment law (I edited the website text)
G2 Global Solutions, comprehensive solutions for federal, state and private sectors
Interpreters Plus, interpreting and translation service
JTANL Productions, corporate and commercial photography and videography
MadPlanet, advertising agency and graphic design firm
Rogers Marketing Services, marketing services for shopping centers
Savvy Technologies, expert assistance finding and implementing the right technology solutions and providers
Coaching and Consulting Websites
Don Welker, offering part-time CFO services
Fit For Ever, onsite corporate health and wellness programs
Gubman Coaching, business coaching
Orange County Coaching Services, life and career coaching for teens and college students with ADHD or Asperger's
Strategic Fundraising Solutions, fundraising auctioneer and Fundraising Advisor for non-profits
StrengthsBUILDERS, strengths-based leadership and team development consulting
SuccessQuest Coaching & Consulting, life and career coaching
TEF Consulting, LLC, customer service training and consulting
Commercial Products Websites
Janibell, waste disposal solutions
Consumer Products (Ecommerce) Websites - Miscellaneous
Baker's Village Garden Center & Gift Shoppe, garden center
Kevin Coss Designs designer tie clips
Motormaid trash container for cars
Stars N Stripes Scooters, four wheel luxury mobility scooters
Consumer Services Websites - Misc.
Beverly Hills Photography, high-end wedding photography
Blushing Bride Photo & Video, wedding photography
Hammer & Nails | Grooming Shop for Guys, franchise opportunity site
HonedIn, personal business affairs management service
Olive Tree Mortuary, mortuary services
ReferAppointment.com, car buying referral platform
Rose's Agency Home Care, assistance with the activities of daily living
Storage Valet, mobile storage services
Take It Away Junk Removal, junk removal services
Financial Services Websites
AccidentLending.com, lawsuit loans
Beneficial Bookkeeping,Inc., bookkeeping and QuickBooks services
JM Montoya CPA, tax accountant
Retire with Renewals, a program aimed at health insurance professionals
The Borden Group, bookkeeping and QuickBooks services
Food-Related Products and Services Websites
Food Allergy Books, books to help people live with food allergies
Palomar Pizza and Pasta, a restaurant in Vista, California
Tampico Spice Company, herbs and spices for retail, industrial and food service customers
Manufacturers' Websites
I-Source Technical Services, custom precision laser & CNC manufacturing
Medical Products & Services Websites
Capsuline, wide selection of empty pill capsules and more (I wrote many of the product descriptions)
New You Acupuncture & Wellness Center, acupuncture physician
Precision Chiropractic, chiropractor specializing in Blair Upper Cervical Care
Tres Vistas Recovery, addiction treatment and recovery center
Miscellaneous Websites
Printing Industries Association, Inc. of Southern California, trade group
USC Viterbi Startup Garage, landing page for accelerator for early stage tech startups
Vid Buggs, Jr., author, motivational speaker, sports program consultant, philanthropist
Non-Profit Organization Websites
Project Promise, non-profit that helps at-risk youth in the Virgin Islands
Pet Products and Services Websites
JMS Standard Poodles, dog breeder
Paws Pet Cremation, pet cremation services
Real Estate Services Websites
Diversified Home Inspections, home inspections in Florida
Finegold Commercial Real Estate, commercial real estate broker
Keli McCall, real estate Broker Associate, retirement years specialist
Sevona Avion, luxury apartment homes (also Sevona Tranquility Lake, and Avion)
Flier Writing
Benefit Pro flier – Flier for an employee benefits consultant
Hairdresser Career Development Systems flier – Flier promoting a seminar
Honedin Flier – Flier for a company that manages its clients' personal business affairs
iTutor Computers flier – Postcard-sized flier for a software training firm
• Front
• Back
Jeff the Silent Chef flier – Flier for private chef's unique gourmet oven-to-table dinners
Jenifer Baron flier – Flier for an RN who provides care management services
Kelly Mark Williams 5x7 card – Sales piece for a transformational life coach
Midwestern Clean Energy Convention flier – Flier advertising a trade show
Rogers Marketing Services – Fliers for firm specializing in shopping center marketing
• Holiday flier
• Promos flier
Service Consulting Pros - Speaker "1-sheet" for a customer service training expert
The Wellness Source flier – "1-sheet" for a 12 week wellness coaching program
United Way of Southern Nevada flier - Sponsorship flier for the 2018 Day of Caring
US Polymers – Sell sheet for the ShutterSMART "go green" program
Water Rover flier – Trade show flier for a portable pet water bowl
Return to Top
Newsletter Writing
Downey's Chocolates Newsletter – Chocolates store
HVAC & Energy Insights
– For an HVAC contractor
Native.news – Bi-monthly newsletter for the Printing Industries Association of Southern California (I write most of the articles)
Paula Schaefer Law – Business & Estate Planning Attorney
The Borden Group – Bookkeeper/QuickBooks specialist
The ShutterSMART Report – Shutter manufacturer, (with messaging targeted at dealers)
The Topform Data Advisor – Forms, promotional products, printing and marketing services for dental practices.
Blog Writing
AAFA 2018 Asthma Capitals series: Boston, Detroit and Birmingham (all written at the 6th to 7th grade
Coyote Creek Consulting – Articles about Microsoft and Atlassian products, contract services, remote monitoring and management and more, for an IT consulting firm.
Don Welker, On-Call CFO – Articles about business finance and operations.
JM Montoya CPA – Articles about tax accounting.
Olivetree Mortuary – Articles to help people before and after a loved one passes
Patterson Custom Homes – Articles about quality-related issues in custom home building.
Misc Clients – I ghostwrite blogs and newsletters for a wide variety of clients, but because these blogs are going out under their byline they have asked me not to publicize the fact that I am the writer! Over the years these clients have included an IT consulting firm, a firm that provides consulting services to CIOs, an attorney, a company that helps car dealers get more referrals, a market research company, a marketing agency, a manufacturer, a company in the dental products industry, an employee benefits consultant, a real estate investment firm, and more.
Direct Mail & Sales Letter Writing
Choose Print postcards – An educational campaign sponsored by a printing industry association. Each month another post card will be mailed and then added to the website. I also wrote the articles which are accessible through this page.
Clear Image Background Investigations letter – There were 4 versions, each targeted to a different audience.
DuraMax VinylYard Program postcard – Postcard from building products manufacturer to lumber yards
Green World Services letter – Contractor's letter selling the benefits of replacement lighting
HB Contracting, Inc. letters – These letters from a general contractor to two different target audiences were sent in "puffy envelopes" with a promotional item (a little brush for cleaning computer keyboards).
• Architects version
• Commercial building owners or managers version
Janibell postcard – Postcard selling commercial diaper pails to childcare centers.
Kai Andersen postcard – Realtor's postcard advertising a special short sales program.
Mellano & Company mailer – Self-mailer for full line wholesaler, grower, shipper and importer of premium fresh flowers and greens.
PIASC 1 and 2 – 6-part membership drive postcard campaign for a trade association.
Project Promise fundraising letter – Donation solicitation letter for a non-profit organization.
Q-railing new catalog cover letter – Cover letter for manufacturer of railing systems
Stella Frize sales letter – Realtor's letter selling property management assistance to out-of-state property owners
Storage Valet postcard – Outside of personalized postcard for a school fundraising campaign. Recipients are directed to a personalized landing page, www.nosellingfundraiser.viprespond.com. As part of the program participants are also given pre-written letters to email to program participants, and for program participants to forward to their friends and family. (Note: "Your School" is being used as a placeholder for the school's actual name.)
US Polymers postcard – Ongoing postcard campaign promoting ShutterSMART window shutters to dealers and potential dealers. Additional postcards in the series include "Go Green" and "Shutters in 5 Days."
Water Rover letter – New product announcement for a portable pet water bowl
The Wellness Source introduction letters – There were 4 versions of the "introduction" letter for this wellness coaching and integrative health clinic, each targeted to a different audience.
• "Doctor" version
• "Friends" version
Print & Email Ad Writing
Brite Focus Nutritional Supplements – Ad targeting chiropractors
Clear Image Background Investigations – Ad for a private investigations firm, targeting lawyers
Hammer & Nails | Grooming Shop for Guys – Ad for a franchise opportunity
Janibell – Trade journal ad for a line of trash disposal solutions
Mellano & Company – Ad for a major player in the cut flower industry
Printing Industries Association of Southern California – Full page 2-sided insert for membership campaign: 2013 version and 2015 version
Q-railing – Trade journal ad for glass railing systems
ShutterSMART – Full-page ad designed for use by window shutter dealers. Half-page and ValPac versions were also made.
Storage Valet – Ad for mobile storage & junk removal services, targeting Realtors
Case Study Writing
MetrixSystems – Series of case studies for a company that specializes in creating very robust websites (often with a great deal of custom programming) for start-ups.
Press Release Writing
Book Reveals Dangers – New product announcement for a food allergy "how to" book for parents.
Good for the Planet & Good for Golf – New product announcement for a golf tee.
"Green" Construction Services – Contractor helps property owners "go green"
Green Scene Jazz Series – General announcement for a new concert series.
Keeping Dogs Hydrated When Away From Home – National event tie-in for a dog product company.
LiveWire Ergogenics' 7X Pure Cannabis Compliance and Dosage Verification System to Run on Blockchain Technology – Announcement of new company development
LiveWire Ergogenics Purchases 2 Self-Containing Cloning Pods – Announcement to keep investors up-to-date on what the company is doing.
PIASC Launches New Website – Trade association website launch.
The Back-to-School Hustle – Time-of-year tie-in for a cookbook.
The Top 10 Reasons to Establish Business Credit – General release for a financial services firm.
Webinar for Healthcare Foodservice Providers – How to cut costs without sacrificing quality
Video Script Writing
Cardiac Monitoring Services – Intro video, holter monitor video and cardiac event services video for a company that provides cardiac monitoring equipment to doctors
Janibell – Intro video for line of trash disposal solutions
Med-Care Solutions – 2 videos for a medical lien funding company: home page and patients page.
Printing Industries Association – "Doodle video" about the values of membership in a trade association.
Shop for Orphans – 2 videos for an organization that raises funds to support orphans: home page, about us page
Tagline Writing
Drucker Hypnosis Center
Helping you transform your life
Healthy Cooking Company
How You Cook Is As Important As What You Cook
Home Comfort Care
Because There's No Place Like Home
Investment Real Estate Company
Expertise in Everything Real Estate
Lanei Moore, Realtor
Giving You the Attention You Deserve
Motormaid Trash Container
For people who care about their car
Olive Tree Mortuary
Loving care from our family to yours
Plumtree Marketing, Inc.
Your On-Call Marketing Writer
Plumtree Press
Books to Help Your Family Live with Food Allergies
ProLogic IT
Process Improvement and Healthcare IT Experts
Sandy Crowley, Realtor
Making it Easy for You
The Wellness Source
Helping People Get Well and Stay Well For Life
Article Writing / Ghost Writing
7 Tips for Safe Summer Playdates for Your Child with Food Allergies
Changing Lives One Youth At A Time
Congregation Shir Ha-Ma'alot Celebrates New Campus
Food Network Competitor Chef Luca Della Casa Takes on Food Allergies
High School Athlete Doesn't Let Asthma Stop Her (written at 6th grade level)
Jo Frost Talks About Managing Life-Threatening Food Allergies (written at 7th grade level)
Newspaper Ads Still Highly Effective
Print Gets Consumers to Pay Their Bills
Seniors Should Never Have to Go it Alone
Reverse 1031 Exchanges: Avoiding Capital Gains Taxes In A Seller's Market
Conduits vs. Portfolios
Make the Exchange
Summing Up the 504
Land for Lease
Lending on Notes & Deeds of Trust
A Collateral Move
And many more that I do not have permission to post, on a wide variety of topics.
Consumer Magazine Article Writing
Raising a Well-Adjusted Child Who Happens To Have Food Allergies – Support Net
Raising A Child Who Has Life-Threatening Food Allergies – Family Times
Navigating the Food Allergy Minefield – Pediatrics for Parents
Simply Sensational Sun-Dried Tomatoes – Home Cooking
Picnic Salads That Can Take the Heat – Home Cooking
Book Writing
75 Marketing Tips to Grow Your Business – Kick-start your small business’ marketing efforts with this wealth of easy-to-implement strategies, tactics and other expert advice.
How To Manage Your Child's Life-Threatening Food Allergies: Practical Tips For Everyday Life – Detailed, step-by-step information for creating a safe and enjoyable home, school and social life for a severely food-allergic child; 208 pages; self-published.
What's To Eat? The Milk-Free, Egg-Free, Nut-Free Food Allergy Cookbook – Over 145 original recipes for baked goods, main dishes, soups and salads, side dishes, and breakfast foods; 200 pages; self-published.
What Else is to Eat? The Dairy-, Egg-, and Nut-Free Food Allergy Cookbook – 115 more original recipes for baked goods, main dishes, side dishes, soups and salad; 164 pages; self-published.
Other Writing
2015 Annual Report for Anderson Ranch Arts Center
2016 Annual Report for Anderson Ranch Arts Center
Holiday Card for Bright Now! Dental
Autoresponder emails for Suite Experience Group
Elliott James, bio for entertainer/production specialist
Editing Work
In addition to editing numerous articles, direct mail pieces, print ads, brochures, letters, business proposals and newsletters for various clients, I have also edited three books:
Getting Out of the Box and Into the Spotlight by Stephen Ostrin
The Optimal Life: Empowering Health, Healing & Longevity by Dr. Stephen Bizal, D.C.
Are You Relevant? A Guide to Crafting Professional Success by Julia Arteritano and Robert Bates
Media Mentions
Fit Small Business, 25 Creative Financial Advisor Marketing Ideas & Strategies, tip #8: Publish newsletters to stay top-of-mind
Fit Small Business, Top 33 Tips from the Pros on Inbound Marketing Strategy, tip #19: Run a cross-promotion with a non-competing business.
Fit Small Business, Top 29 Customer Service Tips from the Pros, tip #13: Respond promptly.
